|
Welcome to Article- Article rolling and articles adventure,take you time to submit your best article orginal.!
Articles » Business » Advertising >> View Article
The smart way to Marketing you or your
company,maybe facebook profile? sharing info, story, jokes, relgion, hobby, marketing good offer and much
more ,Example like cheap phone system,infra red sauna,nice vacation, jobs, petsinfo "you
name it!..Be
smart and
Register you today,and
share your productinfo and articles,add your URL,climb on TOP, on link list, with us.Its FREE!
|
 |
| 3G mobile phone accessories meet resistance |
|
 |
| 3G mobile phone accessories meet resistance |
By:
goodscool china rihey |
|
|
July 5, the domestic communications chain boss Dixon pass, announced domestic and foreign mobile phone parts supplier has completed the procurement of large quantities of mobile terminal components, the total investment amount of more than a million, looking forward to the domestic 3G mobile phone popularity through the east, in the mobile terminal with accessories into sales, dig this piece of market potential.
It is the domestic mobile phone handset accessories retail channels to purchase millions thrown the first single, is also a Dixon pass the past two months, a breakthrough in the search for profit model on the second attempt.
May this year, Dixon pass once the Joint China Mobile and Lenovo Mobile, the 8 provinces underwriting a TD mobile phones, with operators trying to establish long-term cooperative relations, to promote sustained and steady earnings growth.
Earlier, in September 2009, Dixon pass some stores in Beijing, has begun to get involved in the Internet, digital cameras, DV and other digital products sales of IT.
In addition, there are rumors also said that D. Phone is likely to acquire a vertical type of e-commerce site, go online mall route.
China's largest mobile phone retailer, mobile phone sales, as this should be the absolute main industry, but why now are scrambling to give their own labeled: "Distributor", "3C chain store", "E", " mobile phone accessories retailer, "and many were the first?
Maybe Dixon pass sentence, President Jinxin Dixon pass out the right way this time of anxiety: ":" Transformation is not to die, the transition is seeking death. "
This is so eager to transition, the core is only one reason: the profits of the current ICT Di becoming less and less.
As the mobile phones and consumer electronics industry profits is increasingly thin, the phone is no longer the days of the channel as it is better than four or five years ago: after 2008, in mobile phone sales slump and financial crisis, the dual pressures, the phone company's net sales profit margins have been maintained at 3% to 4% of the low, and profits of comparable white products. Dixon pass as the industry leader, its net profit rate has been hovering around 5%.
Slowdown in consumer demand and falling profits has become a common phenomenon in this industry.
However, things are much more than simple: home appliance chain Gome and Suning, and other difficult to shake the mall a strong position, Jingdong, Taobao Mall so again a piece of e-commerce platform, parallel the increasing proliferation of mobile phones, mobile phone operators, handset subsidies policy and then to become sexual priceless ... ... In addition, Dixon pass their rising costs also allowed miserable, especially in the rent rising staggering. Beijing branch, according to Dixon pass the data into since 2010, Dixon pass cost increases velocity anomaly amazing shop, some stores have reached the most significant rent increases due to 100%, individual lots or stores up to 200%.
"D. Phone To survive and develop, it must conform with the trend moving." Jinxin said.
Difficulties for the internal problems outside the Dixon pass it, it is urgent to quickly improve the profitability of a single shop, the most effective countermeasures no doubt turn to higher-margin products, however, many areas frequently thrown to the "olive branch", the " action, "but no one was optimistic about the industry: it is for the areas covered are difficult.
"Take for instance mobile phone accessories, cell phone manufacturers desperate to attract consumers lower handset prices, and their sacrifice this part of the profit will try to make it back from the mobile phone accessories, Dixon pass sights of this market, manufacturers in the early line is the unspoken rules, and it came this time, how much can the market can have reservations about how much profit was, vendors also rely on accessories to eat is not it? "an anonymous mobile phone vendors and not optimistic about the Dixon pass on the substantial investment in mobile phone accessories.
Dixon pass tied for the operators, intends to wade e-commerce, will the outside world but also many voices of doubt: "Dixon pass this policy that the location ambiguity, both wanted to fight to the distributor's position, but also want the traditional channels and network channels and camp, to maximize profits, showing its development into a constant state of anxiety of the bottleneck. "
In addition, sources said, due to the strange new channels, so Dixon pass since last year 80 experience stores across the country test marketing IT, digital products, from the field for nearly a year studied under 3C performance (htc touch 3g unlocked), the effect is not satisfactory.
At this point, carrying heavy pressure Dixon pass how many fields to find the real market segments for their own successful transition, remains to be seen.
http://www.goodscool.com
http://www.goodscool.com/china-wholesale-electronics/Mobile-Phones/
http://www.goodscool.com/china-wholesale-electronics/Phone-Accessories/ |
|
|
| Tell a friend about this article |
|
|
| 3G mobile phone accessories meet resistance |
By:
goodscool |
|
|
|
|
|
 |
 |
 |
 |
|
 | |
Would you like to comment?
Join enrollproduct.com for a free account, or sign in if you are already a member.